About this course
During your Foundation Year, you will undertake modules to enable you to enhance your academic skills and equip you with the tools you’ll need to study with confidence. You’ll carry out a personal project so you can study an area of interest related to your chosen future subject specialisation.
You’ll be introduced to various types of media, both in theory and practice, and will develop an understanding of the skills and concepts required by the creative industries. You’ll explore historical approaches towards images and the social power they embody and will undertake an individual or group project to produce work that reflects the culture of 'image'.
Following successful completion of the Foundation Year, you’ll progress onto the first year of our Digital Marketing BA (Hons) degree.
You’ll explore the customer experience, including the psychology of online influence and the customer journey as well as online reputation, the meaning of branding and crisis management.
You’ll investigate tools and techniques for search engine optimisation and digital analytics, ensuring you can prove your marketing ideas are working, and study strategy and community management, as well as day-to-day customer communications.
You’ll use (at least) the big seven social networking platforms, as well as other online communities, and create all manner of media: audio, video, infographics, memes, copy and websites.
We’ll help you to become an independent professional and a team player, understanding the dynamics of ideation, creativity and collaboration. You’ll practise pitching and presenting as part of a team, and you’ll start your own social media channels, growing your own audience and influence online, to evidence your skillset.
Alongside Online Community Management and Digital Marketing Communications, Strategy & Analysis, you can choose to learn about Interactive Storytelling, Transmedia and experience marketing, undertake your own Creative Project, or plan to start your own business with the Enterprise and Creativity module.
Why study with us?
- Build your self-confidence, academic skills and core subject knowledge in preparation for progression onto degree-level study.
- Learn from industry expert lecturers, guest speakers and real-life assessments.
- Have access to our TV and radio studios for vlog and podcast creation.
- Have the chance to gain industry recognised certifications and opportunities for freelancing experience.
- We are a HubSpot Education partner and part of Screen Yorkshire’s Connected Campus.
This course is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. Further details can be found via the CIM website (link opens in a new window/tab).