Profile picture of Dave Kenyon .

Founder and Owner of Elemental Fitness

One of the obvious highlights was graduating from Leeds Trinity in 2009 and already having my own business.

My student mindset

When I was a student, I decided that I didn't want to work the stereotypical 9-5 working days and really wanted to be my own boss.  I wanted to not only utilise my degree but also be innovative and find a niche in the market. I did this by incorporating Karate and Kickboxing into fitness sessions.

Dave Kenyon main image.

Early support for my business idea

The changing point for me was when I attended business master classes in 2008 and won a Leeds Trinity University Business Concept Competition to receive essential funding to move forwards with my business plan.

How Elemental Fitness developed

Elemental Fitness was founded in April 2008 when I was still a student. After receiving the funding I taught in the USA and then began networking by attending various business link workshops and seminars. I undertook thorough market research before acquiring office space and then got a gym contact. In December 2008 Elemental Kickboxing Academy started trading.

Dave Kenyon gym.

Career highlights

One of the obvious highlights was graduating from Leeds Trinity in 2009 and already having my own business.  In this year I also featured in a Channel 4 documentary for a political broadcast. The impact of this was huge, afterwards I received positive reviews from the Yorkshire Evening Post. 

Since 2014 I have had a 3000 square foot studio in Bramley, Leeds. I also developed positive relationships with business partners and worked in schools teaching children. I have also worked with the NHS and West Yorkshire Police.

Secrets of my success

I always stayed professional, managed my workload well and prioritised clients and important tasks. I was well organised with seeking and applying for funding that was available.

Dave Kenyon action.

My top tips for current students considering starting their own business

  • Find a niche and produce a business plan
  • Follow your passion and remain positive about realising your aspirations
  • Take advice from professionals
  • Be confident and professional
  • Look for what funding is available and put together strong applications
  • Get as many testimonials as you can
  • Look after your own wellbeing along the way
  • Don't be opposed to calling on as many friends in your network as possible for support

 Find out more about Elemental Fitness.